Want to sell more? Your customers could hold the key. How can you wow your customers? Is it possible to reframe ‘selling’ as simply adding value, solving problems and offering solutions? Absolutely. And the key to this approach is more simple than you might think. Your customers offer the solution to most sales challenges – […]
Category Archives: Marketing
Business Development, Business Management, Marketing
When was the last time you asked for a referral?
16
Oct
Oct
This week? This month? Never? Here at Mullen Stoker, asking for referrals is something we do as a matter of course as part of our lead generation efforts. Why not try it for your business and ask your happy customers? These are my top tips for where you could start, based on our experience. Chris’s […]
07
Aug
Aug
When you think of a compromise, you probably think of an agreement that’s reached by both sides giving ground so that the new status quo is acceptable to both.
02
Jul
Jul
One of the things many big businesses get spectacularly wrong is their approach to maintaining relationships with existing customers.
06
Jun
Jun
When it comes to failed customer service, everybody’s got their favourite horror story. People love to share tales of how businesses mess up. However, what really matters is not what went wrong, but how the situation was handled.
09
May
May
When you are deciding how to price your products and services, it can be tempting to look at who you consider to be your main competitor, seeing what they charge, then knocking a bit off so you undercut them.
13
Mar
Mar
Done right, customer surveys can bring tangible benefits to your business. In this article I share resources and tips on how to get the most from customer surveys.
07
Nov
Nov
Most businesses have some sort of social media strategy. However, managing multiple accounts across various platforms can be complicated. Hootsuite is a social media management tool that allows users to manage, schedule and post updates to any page or profile on Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and other platforms from a central dashboard. Hootsuite […]
17
Aug
Aug
Business networking seems easy and tends to come naturally to extroverts. But what if you are an introvert? What do you do if attending a networking event is your worst nightmare? The good news is you can still master the art of networking. Arrive early Arrive early when there are fewer people and it is […]