How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more and more emails are opened on a mobile device. So, when it comes to your business’s approach to email marketing, you need to make […]
Getting your content right
We often hear that content is very important for digital marketing, but sometimes it is difficult generate ideas for new posts. Here are a few ideas for content creation to help keep your customers engaged: Product or Service Tips Offering some quick tips on how to use your product or service will create content that’s […]
Public Speaking – Engage with your audience!
One of the main differences between an average speaker and a good speaker is that a good speaker possesses the ability to engage with people and really capture their attention. Good speakers are aware of how to make a connection with their audience. Here are a few tips to help you really engage with your […]
Marketing, Analytics & ROI
Over the last few years marketers have improved in the analytics arena. Today, most marketing teams are tracking results in some shape or form as more tracking tools are made available. There are web analytics, predictive analytics, business analytics, business intelligence tools and more. The question is, with so many tools and measurements at our […]
Public Relations (PR) Strategy
PR should be an integral part of any business’s overall marketing plan. Some businesses think that social media and PR are the same thing but social media is a channel through which to broadcast your PR message. Every business should have a PR strategy, even if that business already has a regular stream of customers. […]