With latest figures showing 1.79billion monthly active users, Facebook is a social media platform that has immense potential for business users. However, as with any large target audience, getting your message right is key. Facebook Live is a new video streaming service which enables users to livestream video broadcasts from their mobile phone or other […]
Cross-Selling more effectively
Customer retention and cross-selling is important in any industry, yet it’s frequently overlooked. Here are a few tips to help you to cross-sell more products and services to your existing customers. The cross-sell Amazon.com attributes up to 35% of its revenue to cross-selling. When purchasing you will see both the “frequently bought together” and “customers […]
Talent Management Strategy
A good talent management strategy is all about acquiring, hiring and retaining talented employees. It involves linking various components of the business together to develop those people likely to drive future business growth. The responsibilities should be spread throughout human resources, training, and selected management sponsors. Talent Management requires a mindset that goes beyond just […]
Brand Consistency
Your firm’s brand isn’t what you say it is. Your brand is what your customers say about your firm when they speak to others about your business. The brand is the personality your business has developed through your leadership and the systems you and your management team have put in place. Customers will be treated […]
Marketing Messages – Getting to the point!
Regardless of the type of business that you run, your customers will have one thing in common. As a result of technology, they are bombarded by marketing messages. Customers are more time-poor than ever before so if you want your marketing communications to stand out, you should consider cutting down the length of your messages […]
Hashtags – Getting more exposure on Social Media
Hashtags were first created by an early Twitter user as a way to keep up with new abbreviations and trending phrases. While they were originally implemented into the Twitter platform, hashtags can now be used across a wide variety of social media sites. The proliferation of hashtags is truly incredible. What began on Twitter has […]
How to write a perfect Press Release
A well-written press release should be short, to the point and contain all the essential information in the first paragraph. Most importantly, it should be a story that be published without too many changes as, all the facts are there and the content is well structured. Here are a few tips to help you to […]
Email Etiquette
These days, everyone is under pressure. We respond to email from computers, tablets and smartphones. We are all working harder and sometimes we can fall into bad habits when it comes to our email etiquette. Here are a few tips to help counter this: Open emails quickly and respond It is very frustrating to send […]
The benefits of Digital Marketing
Digital marketing has become a normal part of doing business these days. This kind of marketing has gained popularity because it is effective in reaching a wider target market, since a huge number of customers spend their time online. Mobile devices have made this even easier because customers and targets can access the internet on-the-go […]