Category Archives: Business Development

Setting goals and a strategy for your business is important. However you then need to measure how the business is performing in order to understand if the firm is moving forward and is on track to achieve its goals. As such it is necessary to set Key Performance Indicators (KPIs). However many business owners and […]

Good communication is key in any business and no more so than when it comes to performance management in a firm. Issues relating to staff members and the performance of their duties arise often when running a business (or a department for that matter). Whether it is timekeeping and attendance issues or failing to complete […]

No matter how big or small a business is, good managers will always make a business better. What traits make a highly effective manager? Experience being a given, here are a few points to consider: Decisiveness Effective managers are known to make decisions quickly and are slow to change those decisions. This is often seen […]

Businesses need to know their competition, especially in today’s hyper-competitive business environment. Knowing what the competition is up to allows you to develop unique selling points (USPs) which will encourage buyers to purchase from you. People In order to understand the customer experience offered by your competitors, try “mystery shopping” your nearest direct competitors. Things […]

Hosting a seminar is a great way to reach out to new customers and give existing customers a little bit of “value added”. However, putting on a good event isn’t always as easy as it looks. It takes a lot of preparation, coordination and attention to detail to pull off a successful seminar. Audience You […]

As a business owner or manager, you will most likely have to speak to the press or media at some point in your career. Here are some tips to help you deliver a compelling message when engaging with the press: Create a Headline Every time you give an interview, the journalist / reporter should walk […]

In the current economic climate, businesses must look at new ways to win customers. As such, many firms are now looking at strategic alliances which allow them to access new segments of the market. If properly executed, a strategic alliance can be good for business and good for the consumer. A strategic alliance is similar […]

With over 27 million unique visitors and in excess of 200 million page views a day, Pinterest is one of the fastest-growing social media sites out there, so it’s all the more important to leverage it in all aspects of your online marketing efforts. Here are some ways to use Pinterest as part of your […]

Due to the turbulence of the current economy, businesses today are having to adapt to constant market shifts. The businesses that adapt best to this “new normal” will thrive as the market improves over the coming years. Every market changes, but some change faster than others. For example, the iron ore industry moves much slower […]