News and Views

Using Twitter as a PR Tool

Many businesses use Twitter as part of their social media strategy but many fail to utilise it properly as a publication relations (PR) tool. Some businesses view the 140 character limit per post as a negative but that is potentially due to a lack of understanding in terms of how best to use Twitter. The […]

What is Connect?

HMRC’s Connect software system provides data to underpin efforts to tackle tax fraud. It cost a mighty £45m to install in 2009 and by 2011 it had contributed to the assessment of £1.4bn in additional tax revenues. Connect is purported to have more data at its disposal than the British Library. It is not restricted […]

How to Acquire New Customers

Growing your business in the current economic climate is challenging to say the least. As such, businesses need to think of new, often more radical ways of growing their revenue. Cost cutting is a quick and easy fix – less cost in a more efficient business generates a greater profit. This works, as long as […]

David Cameron announces �1m prize for innovation challenge

 British cosmologist and astrophysicist Martin Rees has been charged with identifying a modern day Longitude Prize – this was set by the British Government in 1714 and promised £20,000 to the person who mastered the challenge of calculating longitude at sea. At the recent G8 conference Cameron is quoted as saying: “What the world needs […]