News and Views

What is your USP?

Most good marketing campaigns will focus on communicating a firm’s Unique Selling Point (USP). In today’s crowded market, customers have more choice than ever before. This increase in competition makes finding, defining and communicating your USP more important than ever before. So what is your firm’s USP? Do you offer the faster or better or […]

Dropbox Business

Dropbox is among the simplest and most user-friendly cloud storage and file-syncing services. It gives users access to files from nearly anywhere. You can install Dropbox on virtually any computer or mobile device and dozens of other apps support integration with Dropbox, too. Dropbox Business is aimed at the business and professional market. For larger […]

Information Overload Solution

Today’s hyper-connected business people are bombarded with more information than ever before. We are all faced with information overload. Many businesses have tried to encourage their offices to go paperless. However, people still have stacks of paper, magazines, articles and reference materials all around their desks. Inboxes are overflowing with ever increasing volumes of emails. […]

Creating a more cost effective (and profitable) business!

Competition in business is more intense than ever before, with tough economic conditions in most sectors and rival firms battling harder than ever for market share. There are new threats from online providers, new business models and global competitors. As a result, increasing profit levels is quite a challenge. If you can’t increase your sales […]

Thinking more strategically

The business environment has been quite volatile since the financial crash of 2008. Strategic thinking is an area of focus for senior managers to navigate a way forward for their businesses, despite the challenges they face in the current market. The benefit of strategic thinking is clear – competitive advantage. For most business managers, the […]

Self-Employed or starting a Micro Business

Did you know that almost one in seven people in the UK are self-employed?  You might also classify self-employment as “freelance work”. UK research suggests that 30% of those who work in the media call themselves “freelance”. Research by Skills Development Scotland noted that the creative sector is dominated by sole traders, micro and small […]