Does this sound familiar?
You’ve put the hours in, you’ve honed your products and services, built a reputable business and a sound customer base. And now, frustratingly, you’ve reached a plateau.
You’re ready for next-level business success, but you’re not sure how to make it happen.
It’s a challenge that many of our clients face. We understand the frustration. We admire the ambition to grow – and we go above and beyond to support our clients to take the right steps forward. Here are seven simple suggestions to help grow your business.
1. Increase sales leads
From your website and emails to face-to-face networking, make it easy for customers to understand what your business offers. Give a clear to call to action in all of your communication, and a compelling reason to buy from you.
2. Convert leads
Create a sense of urgency with your leads. This could be a special or time-limited offer, an incentive or a clear return on investment (ROI). Set time aside to follow-up your leads, make this a priority. Using a CRM system can help you keep track of leads and prompt you to keep in touch at the right time.
3. Increase the average spend of your customers
Ever had a ‘Meal Deal’ or clicked on Amazon’s ‘frequently bought together’ link? That’s the power of cross-selling and up-selling. Understand your customer’s buying process and analyse complementary products and services. This will help you to create packages or bundles to offer better value – and get the most out of each sale.
4. Increase your prices
This is all about timing. Make sure your customers are happy with your product or service before you increase prices. Think about ways to add value to justify the rise. Are you offering a new or improved product? Have you invested in your business to improve your customer’s experience? These are valid reasons to explain a rise in prices.
5. Increase how often people buy
Personalised marketing is a great way to secure repeat business and encourage customers to buy more often. Keep track of what your customer has previously bought. Send a ‘we miss you’ email and suggest things that they might also find useful or enjoy. Consider a loyalty scheme, special discount or cashback on future purchases. All great ways to keep customers coming back for more.
6. Retain clients
Take time to get to know your customers. Find out what they love about doing business with you, their challenges and pain-points, and strive to give the best possible service. Keep in touch (but not too often). The more you understand your customers, the easier it is to offer a relevant and timely service.
7. Improve efficiency
Take note of things that are going well. And things that are not. Look at ways to systemise your processes; from invoicing and training to using a virtual assistant, make sure you take full advantage of technology to help things run smoothly.
Are you ready for next-level success?
We’d be delighted to help. Click here to speak to our friendly team